If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! 
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. <ul>
<li>Book I explores how search engines work and which ones offer the best exposure</li> <li>Learn to develop a keyword strategy and be competitive with Books II and III</li> <li>Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience</li> <li>Tips in Book VI show how to line up relevant links for a better search showing</li> <li>Book VII shows how to get more from your server and content management system</li> <li>Discover how to measure your site’s success in Book VIII</li> <li>Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America</li> <li>Use SEO and Book X tips to build your brand</li> </ul>
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Search Engine Optimization All-in-One For Dummies

Business & Money

Clay, Bruce

Esparza, Susan

Business Development & Entrepreneurship

For Dummies

Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. <ul>
<li>Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools</li> <li>Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more</li> <li>Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results</li> <li>Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO</li> </ul>
Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Search Engine Optimization All-in-One for Dummies

See the best price to sell, buy, or rent books by Esparza, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Esparza, Susan

See the best price to sell, buy, or rent books by Esparza, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One for Dummies