<p>Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.</p>

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

Business & Money

CLAYTON M. CHRISTENSEN

Erik A. Roth

Scott D. Anthony

Economics

Harvard Business Review Press

See the best price to sell, buy, or rent books by Erik A. Roth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Erik A. Roth

See the best price to sell, buy, or rent books by Erik A. Roth. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Seeing What's Next: Using Theories of Innovation to Predict Industry Change