Marketing Recorded Music: How Music Companies Brand and Market Artists

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Computers & Technology

Rolston, Clyde Philip

Donham, Tammy

Macy, Amy Sue

Computer Science

Focal Press

- Thoroughly revised new edition to reflect changes in the industry, moving away from a record-centric view and towards independent artists - Ideal balance of theory and practice to suit both students and professionals - Supplemented by a companion website with powerpoints, quizzes and lesson plans.

See the best price to sell, buy, or rent books by Donham, Tammy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Donham, Tammy

See the best price to sell, buy, or rent books by Donham, Tammy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Recorded Music: How Music Companies Brand and Market Artists

Marketing Recorded Music: How Music Companies Brand and Market Artists