<p>Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.</p>

Strategic Communication in Business and the Professions

Arts & Photography

Friedrich, Gustav W.

Dixon, Lynda D

O"Hair, Dan

Performing Arts

Allyn&Bacon

See the best price to sell, buy, or rent books by Dixon, Lynda D. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dixon, Lynda D

See the best price to sell, buy, or rent books by Dixon, Lynda D. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Communication in Business and the Professions