<p>New edition of a textbook (first, 1989; last, 1994) based on the issue anticipation process in which behavioral strategy is incorporated with the public relations plan. Several chapters outlining the approach are followed by chapters addressing specific types of writing including writing for print and electronic media, generating media interviews, and internal communication. Also included is a chapter on getting a first job and a detailed case study. Annotation c. by Book News, Inc., Portland, Or.</p>

Public Relations Writing: An Issue Driven Behavioral Approach

Tucker, Kerry

Derelian, Doris

Rouner, Donna

Literature & Fiction

PRENTICE/HALL

Public Relations Writing: A Planned Approach for Creating Results

Business & Money

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