<p> <i>The New PR Toolkit</i> delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. </p>

The New Pr Toolkit: Strategies for Successful Media Relations

Business & Money

Breakenridge, Deirdre

Deloughry, Thomas J.

Marketing & Sales

Ft Pr

See the best price to sell, buy, or rent books by Deloughry, Thomas J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Deloughry, Thomas J.

See the best price to sell, buy, or rent books by Deloughry, Thomas J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The New Pr Toolkit: Strategies for Successful Media Relations