Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself. 
Though fictionalized, this is a true story in the best sense of the word. It arrives at a time when people are yearning to return to honest ways of doing business―before corporate dominance, inflated executive salaries, accounting trickery, and outright greed became so much a part of our everyday business headlines. It is the story of how a pushcart David up against the corporate Goliaths succeeded by focusing on what is core to good business and a good life: honoring customers, trusting employees, building passion around a product, and turning an honest profit.

Beans: Four Principles for Running a Business in Good Times or Bad

Nelson, Bob

Yerkes, Leslie

Decker, Charles

Literature & Fiction

Jossey-Bass

In this brilliant reimagining of the business-fable genre, bestselling author Charles Decker presents immediately engaging characters undergoing the throes of organizational change. Going through a company merger or buy-out creates new challenges for managers and employees alike, but this unique business fable offers real-world advice for coping and even prospering. Based on the true story of a candle-making company in New England, Lessons from the Hive is actually a fictionalized look inside an organization, Bee Natural, Inc., as it deals with inevitable changes after its purchase by a consumer-products conglomerate. Using a week-in-the-life approach, five major players in the organization are profiled, ranging from the recently installed tough CEO to a brand-new junior employee. The main character is a seasoned director of marketing who must face her own personal struggles with changes both at work and at home. Fast paced and entertaining, Decker's story parable is populated with likable, realistic characters who portray the tribulations and eventual success of a company enduring organizational change. Readers will learn: * More positive ways of looking at changes within an organization. * Less confrontational ways of dealing with conflicts at work. * How to deal with fears of the unknown in a changing business environment. * The importance of establishing trust in the workplace. * How to deal with conflicting interpersonal relationships in a professional manner. Well experienced in organizational development, training, and human resources management through his extensive business publishing background, Decker uses this business fable to demonstrate that trust is a stronger force than fear and that organizational change can actually result in career opportunities rather than career demise. Anyone involved in dealing with personal and professional transformation (and who isn't?) will find comfort in this delightful tale of a company dealing with the challenge of reinventing itself.

Lessons from the Hive: The Buzz on Surviving and Thriving in an Ever-Changing Workplace

Business & Money

KAYE, BEVERLY

Management & Leadership

Kaplan Test Prep

Can a small time businessman (whom we could call David) win the battle against a Goliath of a corporative? Yes he can, if he focuses his priorities in the essentials: the client, the employees and a passion for his product.

Una taza de café (Spanish Edition)

Economics

Empresa Activa

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Books by Decker, Charles