For more than two decades, the type book of choice for design professionals and students 
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: <ul>
<li> A new chapter that analyzes typography on screen </li> <li> New case studies featuring typographic design in books, information graphics, web design, and environmental design </li> <li> New designer profiles that reveal innovative typographic design processes </li> <li> Material presented in full color throughout with many new images </li> </ul>

Typographic Design: Form and Communication

Arts & Photography

Carter, Rob

Day, Ben

Meggs, Philip

Graphic Design

John Wiley&Sons, Inc.

Typographic Design: Form and Communication Second Edition Rob Carter Ben Day Philip Meggs The best-selling Typographic Design: Form and Communication filled an important need by providing designers and students with a comprehensive overview of all aspects of designing with type. It was selected for the prestigious American Institute of Graphic Arts Book Show. Now, this newly expanded edition is revised and updated to address the latest developments in electronic page design, digital type, and the revolutionary creative possibilities unleashed by these important advances. This second edition covers all aspects of designing with type, including basic terms, classification, and an extensively revised section on visual organization and typographic space. Electronic page design, also called desktop publishing, has been added to the chapter on technology. The widely acclaimed chapter on legibility has new material about legibility and the computer. Nearly 550 photographs and line images provide readers with a keen understanding of typeface usage and clarify typographic fundamentals. Theoretical and structural problem-solving approaches by design educators across America reveal underlying concepts about typographic form and message. Case studies by leading professionals provide insight into the typographic design process. Type specimens representing major categories enable readers to study typographic classification and form subtlety. Four pictorial timelines show the evolution of typography and writing within the context of world events, architectural developments, and art history. These chronologies range from the origins of writing over 5,000 years ago to the latest typesetting technology. They take readers on a fascinating journey through the invention of movable type, explosion of new typographic forms during the industrial revolution, aesthetic concerns of modernism, and functional and expressive communications in the post-industrial world. Typographic Design: Form and Communication, Second Edition, remains the most comprehensive reference available on the use of type. It will continue to be the text of choice for typography courses, as well as an essential reference for professional designers.

Typographic Design: Form and Communication, 2nd Edition

Meggs, Philip B.

wiley

Includes 80 full-color pages addressing the important issue of color in typographic design. * New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions. * Revised technology section emphasizes current digital type technology. * Five new typefaces are included in the type specimens chapter. * New information is included on legibility and the Internet.

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color. This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design. New features include: Full-color treatment throughout A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com) Two new chapters: The Typographic Grid and Typographic Design Process An updated design education section that includes recent examples of projects assigned by leading design educators New case studies that showcase design for Web sites and animated typography projects Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics Updated coverage of digital type technology

Typographic Design: Form And Communication

The bestselling introduction to designing the written word Typographic Design: Form &amp; Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. <ul>
<li>Understand design factors as they relate to type</li> <li>Explore communication and typographic messaging</li> <li>Learn how typography has evolved, and where it is headed</li> <li>Adopt established approaches to designing with type</li> </ul>
The irony of typographic design is that, when done well, it often goes unnoticed―but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Sanders, Mark

Maxa, Sandra

See the best price to sell, buy, or rent books by Day, Ben. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Day, Ben

See the best price to sell, buy, or rent books by Day, Ben. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Typographic Design: Form and Communication

Typographic Design: Form and Communication, 2nd Edition

Typographic Design: Form and Communication

Typographic Design: Form And Communication

Typographic Design: Form and Communication