This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

Managing Strategy

Cliff Bowman

David C. Asch

Business & Money

PALGRAVE~MACMILLAN

See the best price to sell, buy, or rent books by David C. Asch. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by David C. Asch

See the best price to sell, buy, or rent books by David C. Asch. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managing Strategy