<p>Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least resource-demanding foreign market entry strategy, reaching foreign markets through exporting is often the most preferred internationalization strategy for firms with limited international experience or resources. Nevertheless, successful export marketing still requires a comprehensive understanding of cross-border transactions, partnering with intermediaries, and product/service introduction in foreign markets. This book offers the essential knowledge required for successful export marketing. It addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion. To assist the export practitioner, we also provide a discussion of regulatory and support agencies engaged in international business transactions.</p>

Export Marketing Strategy: Tactics and Skills That Work

Business & Money

Shaoming Zou

Daekwon Kim

Tamer Cavusgil

Management & Leadership

Business Expert Press

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Books by Daekwon Kim

See the best price to sell, buy, or rent books by Daekwon Kim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Export Marketing Strategy: Tactics and Skills That Work