Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Services Marketing

Business & Money

Gray, David

Hughes, Andrew

D'Alessandro, Steven

Chitty, William

Management & Leadership

Oxford University Press

Increasingly, more attention is being given by businesses to the implications of services provision and how services can be best managed and marketed. This text has been written to provide an understanding of the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. With a practical focus, it provides the necessary skills to analyse those successful service strategies that create customer value, achieve customer satisfaction and foster long term brand loyalty for a broad range of services. The text sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyze the marketing activities of selected Australasian service organizations, and therefore be able to develop strategies to apply those concepts.

Marketing & Sales

Human Dimensions of Cybersecurity

"In Human Dimensions of Cyber Security, Terry Bossomaier, Steven D’Alessandro, and Roger Bradbury have produced a book that … shows how it is indeed possible to achieve what we all need; a multidisciplinary, rigorously researched and argued, and above all accessible account of cybersecurity ― what it is, why it matters, and how to do it." 
--Professor Paul Cornish, Visiting Professor, LSE IDEAS, London School of Economics 
Human Dimensions of Cybersecurity explores social science influences on cybersecurity. It demonstrates how social science perspectives can enable the ability to see many hazards in cybersecurity. It emphasizes the need for a multidisciplinary approach, as cybersecurity has become a fundamental issue of risk management for individuals, at work, and with government and nation states. 
This book explains the issues of cybersecurity with rigor, but also in simple language, so individuals can see how they can address these issues and risks. The book provides simple suggestions, or cybernuggets, that individuals can follow to learn the dos and don’ts of cybersecurity. 
The book also identifies the most important human and social factors that affect cybersecurity. It illustrates each factor, using case studies, and examines possible solutions from both technical and human acceptability viewpoints.

Bossomaier, Terry

Bradbury, Roger

Reference

Auerbach Publications

"In Human Dimensions of Cyber Security, Terry Bossomaier, Steven D’Alessandro, and Roger Bradbury have produced a book that … shows how it is indeed possible to achieve what we all need; a multidisciplinary, rigorously researched and argued, and above all accessible account of cybersecurity ― what it is, why it matters, and how to do it." --Professor Paul Cornish, Visiting Professor, LSE IDEAS, London School of Economics Human Dimensions of Cybersecurity explores social science influences on cybersecurity. It demonstrates how social science perspectives can enable the ability to see many hazards in cybersecurity. It emphasizes the need for a multidisciplinary approach, as cybersecurity has become a fundamental issue of risk management for individuals, at work, and with government and nation states. This book explains the issues of cybersecurity with rigor, but also in simple language, so individuals can see how they can address these issues and risks. The book provides simple suggestions, or cybernuggets, that individuals can follow to learn the dos and don’ts of cybersecurity. The book also identifies the most important human and social factors that affect cybersecurity. It illustrates each factor, using case studies, and examines possible solutions from both technical and human acceptability viewpoints.

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