In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context.

New Public Sector Marketing

Business & Money

CHAPMAN, David

Cowdell, Theo

Marketing & Sales

Ft Pr

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Books by Cowdell, Theo

See the best price to sell, buy, or rent books by Cowdell, Theo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

New Public Sector Marketing