The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. Adopting the total survey error framework, the book examines sampling and coverage issues, nonresponse, measurement, and the issues involved in combining modes. In addition, the concluding chapter provides a model for understanding the errors in estimates that combine data collected in more than one mode. Web surveys have several important characteristics that affect their ability to collect accurate survey data. Discussing these in detail, the authors address basic design decisions from input widgets to background colors. They additionally focus on the visual character of Web surveys, on their ability to automatically interact with respondents, and on the Web as a method of self-administration. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.

The Science of Web Surveys

Health, Fitness & Dieting

Tourangeau, Roger

Couper, Mick P.

Conrad, Frederick G.

Psychology & Counseling

Oxford University Press

Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." ―Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." ―Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." ―Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: <ul>
<li>Updated explanations of sampling frame issues for mobile telephone and web surveys</li> <li> New scientific insight on the relationship between nonresponse rates and nonresponse errors </li> <li> Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues </li> <li> The latest research findings on effective questionnaire development techniques </li> <li> The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design </li> <li> An expanded FAQ chapter that addresses the concerns that accompany newly established methods </li> </ul>
Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Survey Methodology

Politics & Social Sciences

Groves, Robert M.

Fowler Jr., Floyd J.

Lepkowski, James M.

Singer, Eleanor

Social Sciences

wiley

A comprehensive framework for both reduction of nonresponse andpostsurvey adjustment for nonresponse  This book provides guidance and support for survey statisticianswho need to develop models for postsurvey adjustment fornonresponse, and for survey designers and practitioners attemptingto reduce unit nonresponse in household interview surveys. Itpresents the results of an eight-year research program that hasassembled an unprecedented data set on respondents andnonrespondents from several major household surveys in the UnitedStates.  Within a comprehensive conceptual framework of influences onnonresponse, the authors investigate every aspect of surveycooperation, from the influences of household characteristics andsocial and environmental factors to the interaction betweeninterviewers and householders and the design of the surveyitself.  Nonresponse in Household Interview Surveys: * Provides a theoretical framework for understanding and studyinghousehold survey nonresponse * Empirically explores the individual and combined influences ofseveral factors on nonresponse * Presents chapter introductions, summaries, and discussions onpractical implications to clarify concepts and theories * Supplies extensive references for further study and inquiry  Nonresponse in Household Interview Surveys is an important resourcefor professionals and students in survey methodology/researchmethods as well as those who use survey methods or data inbusiness, government, and academia. It addresses issues critical todealing with nonresponse in surveys, reducing nonresponse duringsurvey data collection, and constructing statistical compensationsfor the effects of nonresponse on key survey estimates.

Nonresponse in Household Interview Surveys

Wiley-Interscience

Methods for Testing and Evaluating Survey Questionnaires

The definitive resource for survey questionnaire testing and evaluation 
Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: <ul>
<li>Cognitive interviews</li> <li>Mode of administration</li> <li>Supplements to conventional pretests</li> <li>Special populations</li> <li>Experiments</li> <li>Multi-method applications</li> <li>Statistical modeling</li> </ul>
Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

Martin, Elizabeth

Lessler, Judith T.

Martin, Jean

Presser, Stanley

Rothgeb, Jennifer M.

An accessible introduction to the science and application of sample surveys Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Survey Methodology (Wiley Series in Survey Methodology)

Fowler, Floyd J., Jr.

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Books by Couper, Mick P.