Product Description 
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale. 
Among the new features and topics included in this fifth edition are:\nNew and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. 
Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. 
Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. 
New content on evolving topics such as future employment, human resource management in tourism and generational marketing. 
Fully updated statistics and data. 
A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.\nThis is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study. 
 Review 
‘Each edition of this book gets better and better. The pedagogical tools of this fifth edition are accessible and extremely helpful for students and educators. The new empirical examples are timely and relevant in today’s global tourism sector, and the new information on technology and innovation extends the reach of the book considerably and makes it increasingly relevant to tourism graduates.’ \nDallen J. Timothy, Professor, Arizona State University, US\n‘Tourism: A Modern Synthesis introduces the reader to a wide range of concepts and case studies relevant to tourism studies as well as tourism management. Addressing a wide range of topic areas including technology, the Sustainable Development Goals and tourism, and climate change, the book provides a comprehensive, contemporary reference volume for undergraduate students throughout their studies.’\nDr Julia N. Albrecht, Department of Tourism, University of Otago, New Zealand\n‘I have used Tourism: A Modern Synthesis in my teaching for many years, finding it highly accessible for students. I was delighted, therefore, to hear of this new edition which has been updated throughout and has new sections and case studies reflecting the concerns and issues affecting tourism today.’\nDr Nikki MacLeod, Business Faculty, University of Greenwich, UK\n‘Page and Connell offer a contemporary insight into one of the largest and most dynamic global industries. The text introduces the fundamental concepts in tourism in an engaging and accessible way. A wealth of case studies from different contexts help bring theory to life and, along with the strong emphasis on business application and emerging issues, make this book a valuable tool for academics and professionals alike.’\nDr Svetla Stoyanova-Bozhkova, Bournemouth University, UK\nAbout the Author 
Stephen J. Page is Associate Dean (Research) and Professor of Business and Management, Hertfordshire Business School, University of Hertfordshire, UK. \nJoanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School, Exeter, UK.

Tourism: A Modern Synthesis

Business & Money

Page, Stephen J.

Connell, Joanne

Industries

Routledge

Ageing and the Visitor Economy (Advances in Tourism)

Religion & Spirituality

Developing Age-Friendly Communities in the UK (Routledge Focus)

Economics

Tourism: A Modern Synthesis is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. Tourism: A Modern Synthesis includes real-world Insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.

Page, Stephen

Travel

Cengage Learning EMEA

Tourism: A Modern Synthesis is an accessible core textbook for tourism focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.

Thomson Learning

Brunt, Paul

Busby, Graham

Cengage Learning Business Press

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