Everyone has the potential to be brilliant at selling. Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you’ll read sound advice from sales professionals who know exactly what works and what doesn’t in the real world. As well as all the key selling skills, you’ll find out exactly what it takes to get the mindset and attitude of a brilliant sales person – you’ll discover you can sell anything you want and targets are always achievable. It’s easy if you know how! <ul>
<li>Plan </li> <li>Persuade </li> <li>Negotiate </li> <li>Collaborate </li> <li>Sell!</li> </ul>
Outstanding features: How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc) Give before getting - to establish strong and long-lasting customer relationships. Truly understand what your customer wants and how to put this into practice.

Brilliant Selling: What the Best Salespeople Know, Do and Say

Business & Money

Bird, Tom

Cassell, Jeremy

Marketing & Sales

Ft Pr

The UK’s number one sales book in 2010 - this new edition will give you the lowdown on how to be a brilliant salesperson. Brilliant Selling will show you how to instantly improve your sales performance. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you will discover trade secrets that will guarantee sales success. As well as learning all the key skills, you will find out how to use your personality to perfect your technique and understand customer’s needs so that you are always one step ahead.

Brilliant Selling: What the Best Salespeople Know,do & Say (Brilliant Business)

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher.       The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK’s leading business trainers and based on extensive research into what the best trainers say and do, this book:   · Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments · Provides a comprehensive resource of ideas, tools and approaches · Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery · Reveals the secrets of outstanding business training so that you can improve your reputation and results · Answers commonly asked questions · Offers support on your training journey via  www.ftguidetobusinesstraining.com    

The Financial Times Guide to Business Training (Financial Times Guides)

Management & Leadership

****The Leader's Guide to Presenting has been officially announced as winner of the hotly contested 'Self Development' category in The Business Book Awards 2018.**** Judges in this category said they would recommend this book to anyone, whether a leader or not, as it definitely adds something new to the presentation bookshelf. The Leader’s Guide to Presenting was also described as a great practical handbook written with a true purpose of self development. ****************************************** Presentations are an inevitable part of a leader's day to day. They are fundamental to delivering information, motivating staff and building relationships. The Leader's Guide to Presenting is a highly practical guide to delivering engaging and influential presentations. From informal to formal settings, you'll discover how persuasion, influence and communication are critical to your own impact, the motivation and engagement of others and, ultimately, the success of your organisation. <ul>
<li>How to present when the stakes are high </li> <li> How to structure your message to gain agreement </li> <li> How to deliver with maximum impact and get the outcome you want </li> <li> How to pitch for success and handle difficult conversations </li> </ul>
 “This is the most effective book I have ever read on the art of presenting and especially for leaders. The Leader’s Guide to Presenting is the one book they would ever need on this subject.” Adrian Foster, UK Marketing Manager, Parker Hannifin “Too many senior people struggle with too many elements of presenting even though they understand how important it is nowadays in winning hearts and minds.It's the right book at the right time. It is bold, yet sensible, profound yet practical, as it is applicable to many different situations where you need to improve the way you communicate and influence.” Neil Mullarkey, UK’s leading improviser and experienced leadership trainer and coach “ We all know the old line about fail to prepare and prepare to fail BUT this book gives you real insights into how to do that. Will help you become a more complete and engaging presenter. I’ll be using it in my role!’ Paul Rawlinson, Global Chairman, Baker &amp; McKenzie “An indisp ensable guide for global leaders in aiding the preparation of high-stakes, persuasive presentations with structure and purpose to deliver positive outcomes. This book has been an invaluable aid in delivering to my audiences engaging and compelling messages with the necessary punch!! Brilliant!!” Dr. Graham Woolford, Head of Operations, Unihealth, South Africa “Having coached and trained leaders since 1999, including presentations coaching and training, I am hugely impressed with Jeremy and Tom’s book. The Leaders Guide to Presenting provides leaders with a thorough, practical and easy to use guide to making presentations to different types of audience. I’ve learned a lot from reading it.” Jeremy Lazarus MA, FCCA, FCT, Director, The Lazarus Consultancy Ltd “This book crystallises the key elements that can allow any leader to be really present when they present and make a dynamic difference with any audience. You can dip into it or read it in a linear way – whichever way you chose I can guarantee you will find lots of ideas, tools and questions that will allow you to improve your ability to present dynamically and make the impact that will make a real positive difference in your world.” John Matson, Partner at Arthur Cox, Chair of Lex Mundi. “When you present, who you are is on display just as much as the material you are presenting. Tom and Jeremy have nailed this with simple and practical exercises to help any presenter discover more about how they show up to an audience. Critical presentations, perhaps more than any others, require the presenter to win the hearts of the audience before it becomes possible to move them with information, and win their minds. This is a great step by step guide to doing so. I found myself thinking, “I hope the next presenter I see has read this book.”” Paul Matthews, Founder and MD of People Alchemy “An essential and practical resource for any leader who wants to ensure their presentations drive real impact” Penny Shaw, Chief Risk Officer, Chaucer plc “This is the most effective book I have ever read on the art of presenting and especially for leaders. It truly covers every aspect of presenting effectively to achieve change and motivation within your own organisation or to other groups. It is compelling, interesting and ground breaking in its method and approach. I have already applied the material here to excellent effect and would highly recommend The Leader’s guide to presenting for any aspiring leaders and presenters as the one book they would ever need on this subject. I think it will become a standard work in the years to come.” Adrian Foster, UK Marketing Manager, Parker Hannifin “I coach many executives how to present. Once they read this book, they will find it impossible to give a bad presentation. Too many senior people struggle with too many elements of presenting even though they understand how important it is nowadays in winning hearts and minds. I have seen Tom and Jeremy deliver highly impressive training and now they have created a book that forensically examines every aspect of this vital area of leadership. It's the right book at the right time. It is bold, yet sensible, profound yet practical, as it is applicable to many different situations where you need to improve the way you communicate and influence.” Neil Mullarkey, UK’s leading improviser and experienced leadership trainer and coach “'Tom and Jeremy have worked very effectively with many leaders in our firm both in the UK and internationally. We all know the old line about fail to prepare and prepare to fail BUT this book gives you real insights into how to do that. The versatility and skills of the authors, Tom and Jeremy, come through with this complete package: bringing out your own personal style as well as how to make the most impact. Will help you become a more complete and engaging presenter. I’ll be using it in my role!’ Paul Rawlinson, Global Chairman, Baker &amp; McKenzie

Leader's Guide to Presenting, The: How to Use Soft Skills to Get Hard Results (The Leader's Guide)

FT Publishing International

Brilliant Selling (Brilliant Business)

Pearson Business

Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond. These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer. Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: Developing your personal “brand” Self-coaching Time management and the planning process Setting the right goals Foundations of effective influencing Asking the right questions Collaborative negotiation Prospecting with purpose Appeals to the customer and persuasive delivery Managing relationships

How to Sell Anything: What the Best Salespeople Know, Do, and Say

Business Culture

Skyhorse

See the best price to sell, buy, or rent books by Cassell, Jeremy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.