Business people around the world raved about The Disney Way and Fortune proclaimed it, "so useful you may whistle while you work." Now, authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive, step-by-step implementation plan based on Walt Disney's principles outlined in the best-selling The Disney Way. The Disney Way Fieldbook provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.

The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company

Business & Money

Jackson, Lynn

Capodagli, Bill

Management & Leadership

McGraw=Hill

Energize a traditional bricks-and-mortar company with lightning-fast e-business spirit -- and results Traditional brick-and-mortar companies’ competitive survival in the New Economy depends on learning how to think, act, and perform like the most agile of today's light-speed, dotcom enterprises. Leading at the Speed of Change shows the way. Based on extensive interviews with key players, this book takes you behind the scenes to describe how one global giant, AT&amp;T, has risen to the challenge.You'll learn how AT&amp;T Solutions, under the direction of entrepreneurial superstar Rick Rocsitt, grew from a dream to a $5 billion enterprise in less than five years. A road map through today's exciting e-business revolution, this challenging, compelling landmark book serves up a template old-line companies can use to rethink, redesign, and reengineer their design processes, factory floors, supply chains, and distribution channels --and meet the changing demands and opportunities of the new Internet economy. Don’t miss this guide’s powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of the best dotcom companies.

Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies

Jackson, Lyn

“So useful you may whistle while you work”- Fortune The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success. Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success. “It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH! “This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager

The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company

Economics

McGraw–Hill Education

Praise for Innovate the Pixar Way: 
"This tremendous book brings the magic and genius of Pixar to the page and lets us in on the secrets and intuitive synergy of such a successful company." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness 
"Pixar is one of the most creative organizations in the world. Read Innovate the Pixar Way and explore the true beauty in how they sustain the environment. Who knows, maybe a little Pixar dust will fall on you!" -- John Christensen, coauthor of Fish! and playground director AKA: CEO, ChartHouse Learning 
"Creativity makes it possible for our dreams to become real--my life is my proof. This book puts all those possibilities in the hands of the reader . . . for those who will be creating the future." -- Carol Lawrence, singer, dancer, actress, and national spokesperson for the Opening Minds Through the Arts student achievement program 
"With great and useful tips from beginning to end, this book will inspire workplaces to have more fun AND more success. I guarantee it!" -- George Zimmer, founder and CEO, Men's Wearhouse 
"This insightful work is a great primer for leaders who are looking to unleash creative potential and instill a sense of joy and playfulness in their organizations." -- Brian Walker, president and CEO, Herman Miller, Inc. 
Animate your team and unleash their creative power . . . The Pixar Way 
"Creativity doesn't follow titles; it just comes from where it comes from." -- Ed Catmull, Pixar cofounder, Pixar and Disney Animation Studios president 
In movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for “"artists and geeks" to work side by side in a spirit of mutual respect and trust. The key lies not just in who--writers, animators, directors, tech wizards, and others--makes Pixar outstanding, but in how Pixar creates the ultimate haven where creativity overflows. 
In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar’s brain trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer. 
In this concise, accessible book, Capodagli and Jackson offer examples of how it's done--and explain what it takes to get your people to achieve greatness by unleashing their power to
<ul>
<li>Dream like a child . . . Have a vision, and be able to clearly communicate your objectives and goals. </li>
<li>Believe in your playmates . . . Hire creative people, trust in their skills and judgment, and inspire them to trust their colleagues. </li>
<li>Dare to jump in the water and make waves . . . Challenge the status quo. Encourage risktaking, but permit your people to fail, get back up, and try again. </li>
<li>Unleash your childlike potential . . . Focus on the details; make quality work your business's highest priority.</li>
</ul>
Learn not only from Pixar but also from how other leading organizations--Google, Griffin Hospital, Men's Wearhouse, OMA (Opening Minds Through the Arts) student achievement program, Nike, Target, and the Internet shoe giant Zappos--unshackle their people's imaginations and do outrageously great things. And by motivating your team to Innovate the Pixar Way you, too, can discover the magic that will help your business stay ahead of the competition, attract the best talent, and fatten the bottom line. 
In 1993, Bill Capodagli and Lynn Jackson cofounded Capodagli Jackson Consulting in West Olive, Michigan. They have helped scores of organizations revamp their customer service experiences and develop innovative products, and they also have developed performance strategies to impact organizational change using Walt Disney's "Dream, Believe, Dare, Do" success credo. Bill Capodagli is the most requested keynote speaker on the creative cultures of both Disney and Pixar. 
Visit the authors at capojac.com

Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground

Biography & History

“Dream, Believe, Dare, Do . . .”
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. 
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizations―such as TYRA Beauty, Rainbow Babies &amp; Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa―the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to: 
• Give every member of your organization a chance to dream • Stand firm on your beliefs and principles • Treat your customers like guests • Support, enable, and reward employees • Build long-term relationships • Dare to take calculated risks • Train extensively and constantly • Align long-term vision with short-term execution • Utilize storyboarding techniques • Pay close attention to details • Demonstrate “love” for product, employees, customers, and self
Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.

The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition