Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Business & Money

Holden, Reed K.

Burton, Mark R.

Finance

John Wiley&Sons, Inc.

Interest in community psychology, and its potential has grown in parallel with changes in welfare and governmental priorities. Critical Community Psychology provides students of different community based professions, working in a range of applied settings, at both undergraduate and postgraduate levels, with a text which will underpin their community psychological work. 
Key Features: · Clear learning objectives and chapter contents outlined at the start of each chapter. · Key terms highlighted with definitions, either as marginal notes or in chapter glossaries. · Case examples of community psychology in action. · Each chapter ends with a critical assessment section . · Discussion points and ideas for exercises that can be undertaken by the reader, in order to extend critical understanding. · Lists of further resources - e.g. reading, film, electronic. · Authors are members of the largest community psychology departmental team in Europe.

Critical Community Psychology

Health, Fitness & Dieting

Lawthom, Rebecca

Kagan, Carolyn

Duckett, Paul

Siddiquee, Asiya

Psychology & Counseling

BPS Blackwell

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Books by Burton, Mark R.