<p>This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve <i>all</i> functional areas--Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavior; Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B&gt; For Marketing managers and strategists.</p>

Cases in Strategic Marketing

Business & Money

Rosenthal,David

Brown, Lew G.

Rosenthal, David W.

Management & Leadership

PRENTICE/HALL

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Books by Brown, Lew G.

See the best price to sell, buy, or rent books by Brown, Lew G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Cases in Strategic Marketing