Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: <ul>
<li> Understand the interaction between global business and culture </li> <li> Discuss comparative values and cultural differences </li> <li> Know the importance of understanding nonverbal communication patterns prevalent in the international business arena </li> <li> Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing </li> </ul>
 Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.

The Cultural Dimension of Global Business (7th Edition)

Business & Money

Ferraro, Gary

Briody, Elizabeth

Management & Leadership

Pearson

Mysearchlab With Pearson Etext, He Cultural Dimension of International Business

Politics & Social Sciences

Anthropology

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Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package (7th Edition)

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