Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions. This practical guide includes: <ul>
<li>An All Campus Approach―Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.</li> <li>Practical Recommendations―End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.</li> <li>Best Practices and Examples―Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.</li> <li>Examples of Innovative Approaches―An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.</li> <li>Extensive Appendices―Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information. </li> </ul>
Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.

A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach

Education & Teaching

Gasman, Marybeth

Bowman III, Nelson

Higher & Continuing Education

Routledge

A Guide to Fundraising at Historically Black Colleges and Universities

Engaging Diverse College Alumni

Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: <ul>
<li>A Comprehensive Overview of Diverse Cultures―use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.</li> </ul> <ul>
<li>Practical Recommendations―data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference.</li> </ul> <ul>
<li>Best Practices and Innovative Approaches―interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid.</li> </ul> Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.

Engaging Diverse College Alumni: The Essential Guide to Fundraising

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