How do you come up with ideas that change the world?________________­­­­­­­­­­­­­­­­­­­­­­­This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own. ________________­­­­­­­­­­­­­­­­­­­­­­­'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

Alien Thinking: How to Bring Your Breakthrough Ideas to Life

Biographies & Memoirs

Wade, Michael

Bouquet, Cyril

Barsoux, Jean-Louis

Professionals & Academics

Penguin Business

Product Description 
How do people come up with truly original ideas? The answer is to think outside the box—way outside.\nFor the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.\nThese five patterns— 
Attention, 
Levitation, 
Imagination, 
Experimentation, and 
Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.\nThrough surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. 
ALIEN Thinkingcan help any of us find innovative solutions to the most difficult problems. 
 Review 
“The book is geared toward managers and professionals as well as anyone who wants strategies on how to summon original thinking and fast-track fresh ideas.”― 
TD Magazine\n"A sharp critique of the conventional wisdom around innovation—with thought-provoking advice for how to do it better."― 
Jake Knaap, inventor of the Design Sprint and New York Times–bestselling author\n"Apply 
ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process."― 
Alex Osterwalder, author of the two-million copy bestseller Business Model Generation\n"“Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it."― 
Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly\n" 
ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas."― 
Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit\n"Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book."― 
Keith Sawyer, author of Zig Zag and Group Genius\n"In today’s fast-changing world, innovation is essential for success. The authors of 
ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs."― 
Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World\n"I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation."― 
Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa\n" 
ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations."― 
Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS\n“A powerful formula for transforming businesses and shaking up industries.”― 
Michael Watkins, author of The First 90 Days 
 About the Author 
Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future.\nJean-Louis Barsoux is a Research

ALIEN Thinking: The Unconventional Path to Breakthrough Ideas

Business & Money

Management & Leadership

PublicAffairs

Meet the oddest superheroes ever - Baron Sarcasm, a Scrooge-like, wealthy, cantankerous elderly man living in a castle somewhere in the French countryside; his niece, the pretty, spunky Mademoiselle Mademoiselle, also a brilliant inventor, her son Gizmo, and their cousin, a gentle giant nicknamed Captain Camembert. Together, they built a rocket in their backyard shed in 1954, went exploring into outer space, and returned today, having barely aged a day, now transformed into... The Lunatic Legion! But are they the same astronauts who left half a century ago? Discover the origins of the Legion and its first adventure in two stories by writer Jean-Marc Lofficier, French artist Cyril Bouquet and Spanish-born artist David Lafuente, known for his work on Ultimate Comics: Spider-Man and The Adventures of Archer & Armstrong.

The Lunatic Legion

Comics & Graphic Novels

Lofficier, Jean-Marc

Lafuente, David

Graphic Novels

Hollywood Comics

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