From the Author 
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 About the Author 
Dr. Mary Beth McCabe coordinated the project over several years, as she taught a course that did not have a current textbook in the topic. \nMichael Becker, Paul Berney and Michael Hanley are co-authors. Between the four of us, we have about 70 years, give or take, in the area of Mobile Marketing. Becker wrote the Dummies book, back in 2008.\nFaculty can have free access via Stukent, Inc. \nYou can purchase by chapter or the entire book, along with case studies, teaching guidelines and a complete PPT for each chapter.

Mobile Marketing Essentials

Becker, Michael

Berney, Paul

Hanley, Michael

McCabe, Mary Beth

Stukent, Incorporated

See the best price to sell, buy, or rent books by Berney, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Berney, Paul

See the best price to sell, buy, or rent books by Berney, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mobile Marketing Essentials