Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies)

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Computers & Technology

Gambarato, Renira Rampazzo

Alzamora, Geane Carvalho

Tárcia, Lorena

Web Development & Design

Routledge

See the best price to sell, buy, or rent books by Alzamora, Geane Carvalho. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alzamora, Geane Carvalho

See the best price to sell, buy, or rent books by Alzamora, Geane Carvalho. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies)

Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies)