<p>  Designed to bridge the gap between the science of eBusiness marketing and its practice, this timely book is intentionally organized to develop a solid conceptual framework that translates into companies' opportunities. Its cross-discipline orientation between marketing theories and technology solutions facilitates the understanding of the adaptation of existing marketing models into the Internet-enabled environment.  A three-part organization discusses existing marketing models and their extension or adaptation into the Internet-enabled environment, provides a series of case studies, and presents a futuristic look into the eBusiness marketing environment.  For chief marketing officers, marketing senior vice presidents, marketing and eBusiness marketing officers; product, brand, and sales managers; chief information officers; and systems and business analysts. </p>

E-Business Marketing

Business & Money

Sanders, William B.

Albert, Terri C.

Marketing & Sales

Pearson College Div

See the best price to sell, buy, or rent books by Albert, Terri C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Albert, Terri C.

See the best price to sell, buy, or rent books by Albert, Terri C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

E-Business Marketing