Environmental scanning is more than reading news sources and writing reports about the activity, and it's more than an exercise undertaken leading up to a strategic-planning session. Done well, environmental scanning--the monitoring, interpreting, and acting on trends and conditions affecting your industry, profession, and association--draws a community into a thoughtful and ongoing discussion about how the environment is changing and what that means for the future. The value, point out the authors of Environmental Scanning for Associations lies in a collaborative sense-making of the conditions in which an organization operates. Good environmental scanning becomes a basis for strategic action.
This book takes into account the organizational nature and unique conditions of associations and 
<ul>
<li>Lays out a framework that explains the basic elements of a scanning process for associations</li>
<li>Explains the fundamental concepts that are critical to success when establishing a scanning process</li>
<li>Provides illustrations and scanning reference tools from associations</li>
</ul>
 Whether you are just beginning an environmental-scanning effort or you want pointers for improving your current activities, this guide is designed to help.

Environmental Scanning for Associations: The Everyday Guide to Capturing, Analyzing, and Interpreting Strategic Information

James Dalton

Alan Balkema

ASAE Association Management Press

See the best price to sell, buy, or rent books by Alan Balkema. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alan Balkema

See the best price to sell, buy, or rent books by Alan Balkema. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Environmental Scanning for Associations: The Everyday Guide to Capturing, Analyzing, and Interpreting Strategic Information