Billers Banners and Bombast: The Story of Circus Advertising

From back cover: "Imaginative circus advertising methods cast their magic over generations of children and the adults they have become, keeping alive a spirited form of visual publicity that is as much a part of the American scene of the wild animals, prancing horses, clowns and beautiful women who perform in the center ring. "For everyone fascinated by the Circus, this book provides a detailed vision of the promotion and posters, billers and banners, and the magnificent hype of the spectacular Big Top."