Love In The Ancient World

In a companion book to the three-part A&amp;E television series, the concept of love in the ancient world is examined, from prehistoric cavemen to the Roman empire, showing that sensuous, steamy, and romantic feelings have existed for thousands of years. TV tie-in.

Love in the Ancient World

Politics & Social Sciences

Miles, Christopher

NORWICH,John Julius

Sociology

St Martins Pr

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Business & Money

Marketing & Sales

Routledge

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.

Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research)

"Colorful, figurative, funny, and abstract; Thing uncovers the most innovative contemporary sculpture from the up-and-coming generation of 20 Los Angeles based artists. The book includes a broad selection of works and adresses a wide range of sculptural pratices, probing the formal and conceptual trajectories of sculpture. As Los Angeles has become a defining force in international contemporary art, this book and accompanying exhibition, though focusing on Los Angeles, provide a compelling view into the state of sculpture today."

Thing

Arts & Photography

Thompson, Matthew

Philbin, Ann

Chang, Aimee

Elaine, James

Collections, Catalogs & Exhibitions

Hammer Museum

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice.  Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments.  This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.

Travel back in time in search of long-lost attitudes on love and lust, passion and desire. Beautifully illustrated in full color, this fascinating exploration looks at how ancient civilizations regarded sex and sexuality before hedonism was curtailed by organized religion and relations between the sexes were complicated by a prevailing sense of guilt. Exquisite photographs showcase sculpture, pottery, paintings, and architecture that feature graphic representations of the human form and the art of love. By seeing how love was represented, communicated, commemorated, mythologized, and incorporated into worship from the earliest cave dwellers to the sophisticated Egyptian, Greek, and Roman societies, we can gain new perspectives on history as well as on our lives today. 176 pages (all in color), 9 x 11.

Self-Help

Norwich, John

Seven Dials

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Books by Miles, Christopher